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When hosting events, we always hope for a good turn out. Not only do we put a lot of thought, work and time into our women’s events, but we also have a purpose to achieve. We want our women to build relationships. We want them to grow deeper in their faith. We will want them to feel more connected to our church’s mission of Reaching, Maturing and Mobilizing. Plus, we want to give them opportunities to use their spiritual gifts.

Whatever the event, advertising, marketing or whatever you want to call it is important. Within my church’s Women’s Ministry, we call it exhortation. Exhort means to excite someone into action. Isn’t that what we are doing with all of our promotional work? Yes, we are. With our marketing strategies we are compelling women to participate in and receive from our Women’s Ministries.

According to Lifeway’s Spiritual Gift List, the gift of Exhortation is described as a gift that, “encourages members to be involved in and enthusiastic about the work of the Lord.”

Women's Ministry, Women's Ministry Events

When planning your next event or ministry project, think through all of the different avenues of getting the word out. Here are just a few ideas:

1. Monthly Church Newsletter
2. Weekly Service Bulletin
3. Various Bulletin Boards
4. Website
5. Mass Mailing of Postcard
6. Word of Mouth Initiatives for Personal Invite
7. Flyers
8. Specialty Pamphlets
9. Email Blast
10. Video Presentation before Church Service
11. Special Announcements by Pastoral Leadership
12. Testimonials in Small Group Settings
13. Banners
14. Announcement on Church Marquee
15. Newspaper Announcements
16. Telephone Calls
17. Text Messaging Reminders
18. Neighborhood Blitz
19. Informational Booths
20. Themed Tablescapes
21. Your Idea – Share something I’ve missed in the comments section below…

We are prone to do the same thing over and over, but if we make a checklist where we can decide which ones will work best for our event, it will be helpful.

Women are crazy-busy so you will want to get your message through to them using various avenues. I believe when women see a worthwhile event advertised via multiple ways they are inclined to think that it something they should truly consider attending.

You may also like these idea starters for women’s ministry:

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The God Box Gift
The God Box Gift
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Author Gina Duke is a wife, mother and Director of Women’s Ministry at her local church where she has created a women’s involvement ministry called “Joppa”. This idea is just one of its many idea starters for ministry projects. Gina is also a speaker and With a B.S. in Organizational Leadership, she is able to bring a clear word for authentic Christian living. Through her book, “Organizing Your Prayer Closet: A New and Life-Changing Way to Pray” (Abingdon Press), she imparts 1 Peter 4:7 with the gift of structured prayer journaling. Ms. Duke also blogs and offers numerous videos and resources at GinaDuke.com. You may also follow her on Twitter and Instagram @TheGinaDuke.

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One Comment

  1. We hang flyers on the inside of the stalls in the ladies restrooms and by the hand dryers/towels.

    How about a half sheet or postcard size reminder on the windshield a week or two before the retreat. At your church only, of course.

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